Promotional Pens - How to choose one (part 1)

First of all, do you even need a promotional ballpen?

In any list I've ever seen on the most popular promotional items for businesses to use, the pen is always there, and usually top five or three. I'm not surprised.

So, why would should I start this article with such a negative sentence (Do you even need one?), when clearly, the promotional pen has a lot going for it?

It has been said that the average low-cost promotional pen has five owners in its lifetime. Just think about that for a minute, five people owning your pen. Five people picking up and using your pen, with your company message and contact details on it, every day.  FIVE!!

Now think about what happens to your typical business card that you give away? That's right, if you're lucky, it's filed away, hardly ever to be seen again.

Pause for thought that isn't it? All that money you spend on printing your business card, simply to have it filed away, and yet, potentially, a simple budget priced promotional ballpen will be sat on your targets desk for months!!

Simple really. The promotional pen can be brilliant, and could be right for your business, but whether it is or isn't right depends on four things, who you are, what you are trying to do, exactly which promotional pen you are considering selecting, and finally, how you are going to use it?

Whether or not a promotional pen is the right way forward for you depends on 'HOW' you answer these questions....good as a pen is, it may not be the right solution for you, and even if a pen is the right solution, how are you going to select the right one for your particular purpose?

Most of my customers are businesses, and they are usually using promotional gifts (pens in this case) to either stimulate sales, ensure their company is remembered, or as a gift or award. You can imagine straight away, that depending on the "who, what, which and how", we would suggest very different solutions from one client to the next.

So how can this help you?