The final part in 'all you ever wanted to know about choosing a promotional pen, but were afraid to ask'..... Imprinted pens are a very powerful way to promote your business, but with so many different promotional pens to choose from, how can you be sure of making the right choice? In our earlier articles, we suggested you ask yourself four questions to ensure you choose the right pen for your business objectives. These are the final two questions you should be considering:

3:- Exactly which pen are you considering?

For all of the reasons already detailed, each specific pen will have its own personal characteristics, most of which you will be able to identify simply by looking at a picture and maybe some text. At the moment for example, pens with a rubber grip are in demand.

The web is great for trawling for ideas, but there are times when you need to talk to the experts (that's me by the way)!!

There's a very popular pen widely available, and which sells very well indeed over the web (in fact, it's on our web site too). The pen looks absolutely stunning, and at such a low price as well, but everything comes at a price. I always ask my clients to physically hold the pens they are considering, and this particular pen just doesn't cut it. Time and time again, I have clients that are considering this pen, and yet discount it as soon as they hold it. It's just so lightweight. I'd love to have the data on all of the people who have bought this pen, no wonder it's so popular on the web, but there must be a lot of disgruntled purchasers out there.

Ever heard the expression 'you don't know, what you don't know, because, you don't know' ? If all you're looking for is one of the usual suspects of promotional pens, the web is great, go have a browse and happy clicking, but, if you need something a little different, give the experts a call, you'll be amazed at some of our solutions.
 
4:- How are you going to use it?

This was mostly covered earlier in section two, but let me give you another example:

One of our clients used their pens as low cost promotional business cards. I asked the MD how he gave them away, and he answered, 'whenever one of my reps visits a customer, they always leaves a handful of pens with the admin/reception staff, and then go through to meet the buyer'. Makes sense doesn't it? No problem, except that when I asked him what pen he gave to the buyer he simply stared at me. It was the same low cost budget pen!!! He realised where this was going when I asked him what he would do if I gave him a similar pen.

My solution for this client was to provide an alternative low cost pen, one that really stood out from the crowd, as well as low cost metal pens. All for less than he was currently paying!!! Win, win.

Think about the how bit long and hard.