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Coffee mugs printed using 'transfer print'

Coffee mugs printed using 'transfer print'What is involved in the process 'transfer printing' onto coffee mugs, and why would you consider using this method as opposed to other methods you may hear about?

Ideal For:  
Earthenware and bone china;
More complex art tones;
Critical registration and full colour work;
Printing onto the full surface area of the item;
Highly shaped items.

The design is silk-screen or litho printed onto special paper, then cover-coated. The resulting print is then treated as a water slide transfer and applied by hand to the mug. The process is slower and more labour intensive than screen printing, but is more flexible allowing colours to be built up with precision and control. Printing is possible on to the full size of the mug, inside on the base, as a back stamp, or just inside the rim.

The 'Transfer Print Method' is most commonly used when:

* Larger than average print is needed
* Working with bone china
* Printing in four-colour process
* Cases where more than four line colours, very fine detail or tight registration is needed

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